Moha MMZ’s first solo album called for more than a standard rollout. At the heart of the campaign was a documentary produced by VIEWS, giving audiences an intimate look at the artist behind the music. This release was further brought to life through an exclusive pop-up experience at a luxury Parisian venue, and amplified on a global scale with a Times Square placement that put the album cover in the heart of NYC. A true achievement for an independent French artist, introduced to the world on his own terms.